"Hi, this is Paul from the Prize Claim Center.  We have great news for you regarding the contest entry form you submitted to win a brand new automobile.  We pulled your ticket.  You guys have actually won one of our top four major prizes, and it would be in your best interest to call back as soon as possible.  We can be reached toll free at 877-256-7894.  Do not hesitate to give us a call back folks, we have great news for you."